Hope Nation
Hope Nation delivers mental health services to families via telehealth. We supported the launch of the company with a comprehensive branding program, beginning with the name, which underscores what anyone coping with mental illness is yearning for — hope. We built a warm, supportive patient-focused brand personality, which is especially important to overcome the perception that telehealth can be impersonal. Then we applied the brand to a variety of communications assets to present a unique, compelling and consistent look.
Scope
- Brand Standards & Guidelines
- Branding
- Campaign Development
- Illustration
- Logo Design
- Naming
- Social Media Branding
- Website Design & Development
Website
The Hope Nation website reinforced its patient-focused, person-to-person approach through portrait photography and iconography representing two-way conversations. The site was designed not only to reach patients and families, but also served as a recruiting tool for this growing organization.
PowerPoint Template
We developed a PowerPoint template to accommodate a full range of slide designs, allowing information to be communicated clearly and consistently while reinforcing the brand asethetic.