Building Gorman Jones was personal for us. We were creating a firm around our family, our experience and a name that means a great deal to us, so we wanted the brand to feel equally considered. Locomotion understood that from the beginning. They helped us turn what we knew the firm stood for into an identity and website that feel distinctly ours.”
Clark Benton
CPA, Gorman Jones
Gorman Jones
Gorman Jones, a boutique investment banking firm providing strategic advisory services, came to us for a complete brand expression that matched the caliber of their work. We designed their logo, brand system, namesake illustration, photography and website to convey clarity, confidence and credibility without feeling cold or generic. The identity balances authority with approachability, pairing refined typography and a disciplined color palette with custom illustration and photography that add personality and story.
Scope
- Brand Standards & Guidelines
- Branding
- Illustration
- Logo Design
- Messaging & Copywriting
- Photography
- Video & Animation
- Website Design & Development
Website
The Gorman Jones website brings the brand together through clear messaging, thoughtful structure and a polished digital presence. Tailored to a niche industry and speaking directly to the customer’s mindset, the site demonstrates how Gorman Jones applies its unique experience and proven methods to each client engagement. It also includes a set of informative guides that help potential clients understand challenges and opportunities as they consider a business transition.
