With decades of experience and a brain full of stories, Rich is a copywriter’s copywriter. He brings institutional knowledge, editorial range, and the kind of wisdom that makes everyone else take notes. His creative spark showed up after quitting piano lessons and realizing he could play by ear. That led to an eighth grade band called No Dice that, to the relief of rock fans everywhere, lasted only half a concert. These days, he pulls inspiration from music, movies, and time with his granddaughter, who once inspired an entire children’s book with a single made-up word. Rich has an eye for details others overlook and a soft spot for gallery placards. And he will absolutely stand by New York as the only real pizza.
