Tennessee’s Community Colleges
Tennesseans have long had misconceptions about the education students receive at Tennessee’s community colleges. We were asked to refresh the branding and raise awareness of the quality and value these schools offer. The project began with extensive research with faculty and students from around the state to better understand the perceptions of the brand. From there, we developed a logo, then introduced branding tools to showcase the advantages of attending a community college vs. the first two years of a four-year school.
Scope
- Brand Standards & Guidelines
- Campaign Development
- Logo Design
- Marketing Strategy
- Messaging & Copywriting
- Video & Animation
That’s a Big Deal campaign
An ad campaign featured real students and professors as advocates for Tennessee’s Community Colleges. The ads highlighted the specific benefits their community college brought to them, such as professors with real world experience, smaller class sizes and a great way to get a fresh start in the job market. Each of these advantages was a “big deal” to them.
Scope
- Campaign Development
- Marketing Strategy
- Print Design
- Video & Animation
